Conversion Rate Optimization for Website Developers
This course serves as a guide for web developers to transition from building aesthetic layouts to mastering Conversion Rate Optimization (CRO), focusing on turning passive visitors into active participants.
This course serves as a guide for web developers to transition from building aesthetic layouts to mastering Conversion Rate Optimization (CRO), focusing on turning passive visitors into active participants. The course is structured to move from foundational definitions and psychology—emphasizing that clarity and low cognitive load are superior to artistic complexity—to practical page design, where every element must serve a single primary goal. By identifying “conversion leaks” and utilizing a cycle of hypothesis-driven testing, developers learn to treat websites as evolving performance tools rather than static products. Ultimately, the material aims to elevate the developer’s professional value by framing CRO as a business growth service that generates measurable revenue and recurring results for clients.
“This course includes downloadable CRO workbooks, checklists, and frameworks you can reuse in real client work.”
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